We’ve been looking at the female history of burlesque for some time now, because we love to honour our pioneers and founders and in a recent article in an American newspaper we found a fascinating story about a women who worked in burlesque. Her name was Beverly Schecter and she was the reason that in December 1965, Loew’s Hillside Theatre in New York went burlesque.
The two and a half thousand seater theatre became a burlesque venue after no longer providing profitable as a cinema - movie theatre in the USA. As the only female burlesque producer in the USA Mrs Schecter brought over three decades in show business public relations to the job and made it a success. One of her great schemes was to offer special promotional rates to groups as a fundraising venture. As a result, Loew’s had more couples in its seats than individuals. The success of the theatre meant that burlesque artists from around the world begged to perform for Schecter’s audiences, but she had a clear focus on burlesque as it had been in the heyday of the Minsky brothers. Favourite performers included Virginia ‘Ding Dong’ Bell and Georgia Sothern as well as vaudeville stars like Red Buttons. As our picture of Virginia Bell shows, there was a combination of high sensuality and warmth that made the venue a perfect blend of fun and sophistication. Also, we love those ruffled knickers so much we sourced some super-cute ruffled pantaloons just to share with our customers!Read More